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This amazing piece of research by HBR and EY is a great 15 min read, best to skim through while sipping a cup of hot coffee...

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The business case for purpose

Author -

Harvard Business Review

,

2015

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This 100 plus page report highlights key statistics and the problem businesses face around long term value orientation...

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The Embankment Project for Inclusive Capitalism

Author -

EY

,

Nov

2018

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Corporations must think holistically about all the ways in which purpose can create value, prioritize, and drive the right dimensions across all relevant stakeholder groups...

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The Purpose Premium – why a purpose-driven strategy is good for business

Author -

Deloitte

,

2021