In this article (10 mins read), the authors talk about the shift in paradigm where businesses have been highly politicized, creating a new realm of competition that demands speed, values and alignment.
A combination of political partisanship, millennial preferences, social media and a trend towards values based branding are key factors driving the shift.
In today's world, business leaders need to have expertise on both 'the gridiron' and 'the pitch'. The authors provide a 'playbook' for navigating this new territory, which includes empowering your team to communicate, adopting a readiness posture and playing the long game.
Businesses have to win in both the court of law and the court of public opinion to gain competitive advantage today.
