Authenticity is easy to spot. It has a powerful way of weaving otherwise impenetrable layers of a business. Kind of like magic, but better because it's real...

The zebra company — one that is both black and white, that equally stands for improving society and profit.

Many companies say that employees are their greatest asset but most don’t really mean it. Lowes seems to get it - doubling down on investing in employee happiness during the challenge of a decade: COVID -19.

Inspired Companies articulate their values and aren’t afraid to step into controversy to defend them when they need to. Couple that with a chief executive who calls himself a ‘chief values officer’ – and you’ve created a strong foundation for success.

Executive impunity is fast becoming a thing of the past and the HR departments that protected them are now being brought to their knees by the ever increasing voice of Employees.

Purposeful Profit. // Ben & Jerry’s knows who they are & what they stand for. They speak out when something’s not right. And customers keep coming back for more.

Companies thinking about the lifetime value of customers when making short term choices. How about that for a change?

Airbnb Chief leads with his own version of Inspired leadership. Commitment to purpose & values lens for everyday decision making makes even the hardest decisions bearable.

Inspired Companies emerge stronger and with an even deeper sense of purpose when faced with adversity or crisis..

The real cost of putting profit first. //Johnson & Johnson has historically been a role model doing the right thing and facing up to mistakes. This iconic company seems to have lost their way in recent years however.

Fees without service is called Uninspired Profit. Most banks are really good at it.

REI does it again. // Bold moves flow intuitively & bountifully to companies inspired by their purpose.

‘To inspire & develop the builders of tomorrow’ — that’s what Lego does every day. While they sure are an impressive set of words, we can count on Lego for equally impressive action.

Question: What’s purpose without values? Answer: Nothing. At. All.

Lacoste swapped its iconic crocodile logo for 10 endangered species. That’s what we call Inspired Action. Others might just call it incredibly cool.

No company is perfect just like no person is perfect. But, here’s what an Inspired Company looks like on a best day.