World value Index – How people perceive a brand’s purpose

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Key Points:
  1. World Value Index measures the extent to which a brand’s purpose inspires active support and purchase from [American] consumers.
  2. Companies today inspire people to use their power to actively support their mission with participation, advocacy, and co-creation.
  3. Growing audience that values and supports companies with purpose creates a great opportunity for brands.
  4. Brands can harness the tremendous power of inspired people by aligning the goals of employees and customers.
  5. 81% say business can be a force for positive social and environmental change.
Author: Enso
Published: 2018
Focus: #Resilience #Agility #Trust
Source: https://www.enso.co/wp-content/uploads/2018/09/World-Value-Index-2018-Brand-Report-enso.pdf

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