World value Index – How people perceive a brand’s purpose

Key Points:

World Value Index measures the extent to which a brand’s purpose inspires active support and purchase from [American] consumers.
Companies today inspire people to use their power to actively support their mission with participation, advocacy, and co-creation.
Growing audience that values and supports companies with purpose creates a great opportunity for brands.
Brands can harness the tremendous power of inspired people by aligning the goals of employees and customers.
81% say business can be a force for positive social and environmental change.

Author: Enso
Published: 2018
Focus: #Resilience #Agility #Trust
Source: https://www.enso.co/wp-content/uploads/2018/09/World-Value-Index-2018-Brand-Report-enso.pdf

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Buy the book and join an Inspired Inc. book club in your time zone.

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Leverage our proven roadmap.

Read it

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Available from online retailers, the book Inspired Inc. is an indispensable roadmap to getting the world onside to propel your business forward.

Experience it

Board & C-Suite Briefings

Keynote Speaking

Media Interviews

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Deliver it

We work with you to:

Assess what’s in the way of the best version of your business.

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Buy the book and join an Inspired Inc. book club in your time zone.

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Leverage our proven roadmap.

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