World value Index – How people perceive a brand’s purpose

Key Points:

World Value Index measures the extent to which a brand’s purpose inspires active support and purchase from [American] consumers.
Companies today inspire people to use their power to actively support their mission with participation, advocacy, and co-creation.
Growing audience that values and supports companies with purpose creates a great opportunity for brands.
Brands can harness the tremendous power of inspired people by aligning the goals of employees and customers.
81% say business can be a force for positive social and environmental change.

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