Unilever CEO Sees Purpose-Led Businesses Only Gaining Relevance

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Key Points:
  1. Trade-off between purpose and profit is a misconception, better financial performance is a by-product of responsible leadership.
  2. Capitalism is evolving to be a more equitable model.
  3. People need trusted brands more than ever.
  4. Greater emphasis on building agility and responsiveness post Covid-19.
  5. Companies with purpose last.
  6. Multi-stakeholder model starts with employees.
Author: Bloomberg
Published: May 2020
Focus: #resilience #trust #employees #agility #growth
Source: https://www.bloomberg.com/news/features/2020-05-12/unilever-ceo-on-coronavirus-pandemic-purpose-led-businesses

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