Key Points:
- The article evaluates the impact of corporate purpose on a company’s financial performance, market valuation and shareholder value creation.
- High purpose brands are expected to double their market value over 4X faster than low purpose brands.
- There is growing evidence that indicates that purpose driven companies are associated with a variety of performance benefits including higher rates of productivity, growth and employee retention.
- The study suggests (building on the emerging field of analysis of corporate purpose), those corporations that develop and demonstrate a clear corporate purpose are well positioned to realize a return on purpose over the long term and through the uncertainty of crises.
Author: CEO Investor Forum and Fortuna Advisors
Published: October 2020
Focus:#growth#measure#resilience#stats
Source
