The Politics of Business: A Playbook Emerges

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Key Points:
  1. In this article (10 mins read), the authors talk about the shift in paradigm where businesses have been highly politicized, creating a new realm of competition that demands speed, values and alignment. 
  2. A combination of political partisanship, millennial preferences, social media and a trend towards values based branding are key factors driving the shift.
  3. In today’s world, business leaders need to have expertise on both ‘the gridiron’ and ‘the pitch’. The authors provide a ‘playbook’ for navigating this new territory, which includes empowering your team to communicate, adopting a readiness posture and playing the long game.
  4. Businesses have to win in both the court of law and the court of public opinion to gain competitive advantage today.

Author: Rotman Management Magazine
Published: December 2020
Focus: #growth #agility
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