The Edelman Trust Barometer – Brand Trust

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Key Points:
  1. Brand trust is no longer a marketing strategy, it is the core part of business strategy.
  2. In today’s landscape, brand trust is multidimensional, living at the intersection where personal and societal issues converge, and where words meet actions.
  3. Brands are rewarded with more resilient relationships with customers when they deliver on their promises of advocacy and action.
  4. Communicating with emotions, compassion and facts builds trust.
  5. People are buying or boycotting brands over their response to the COVID-19 pandemic.
  6. 71% respondents globally believe that trusting a brand is more important today than in the past.
  7. Trust is second only to price when it comes to making purchase decisions about a brand.
  8. Consumers are more likely to be loyal, engaged and to advocate for the brand when they trust the brand.

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Co-create a path to deliver it in ways the world will get behind.

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Buy the book and join an Inspired Inc. book club in your time zone.

Bite size ways to get started.

Leverage our proven roadmap.

Read it

Want answers? We’ve got some good ones.

Available from online retailers, the book Inspired Inc. is an indispensable roadmap to getting the world onside to propel your business forward.

Experience it

Board & C-Suite Briefings
Keynote Speaking
Media Interviews
Webinars & Workshops

Deliver it

We work with you to:
Assess what’s in the way of the best version of your business.
Co-create a path to deliver it in ways the world will get behind.
Buy the book and join an Inspired Inc. book club in your time zone.

Bite size ways to get started.

Leverage our proven roadmap.

Keep me inspired.
Sign up for updates & insights.

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