Creating a Meaningful Corporate Purpose
THEMES // #growth #resilience #employees #agility
KEY INSIGHTS // Defining your organization’s purpose is the first step to becoming a purpose-led company. In this article, Hubert Joly, the CEO of Best Buy presents 5 considerations that are critical for defining a powerful corporate purpose… READ MORE
AUTHOR // Harvard Business Review
PUBLISHED // Oct, 2021
Measuring Purpose – An Integrated Framework
THEMES // #resilience
KEY INSIGHTS // An 8 page report requiring a 10-15min focussed read. It focuses on how businesses can get practical about measuring purpose and the impacts a company’s activities has on people and planet (and also the impact purpose has on the company’s bottom line)…. READ MORE
AUTHOR // EPI
PUBLISHED // August 2021
The CEO Leaderboard
THEMES // #resilience #agility
KEY INSIGHTS // The ranking is based on real-time conversation – attributed to a specific CEO – across the entire digital, social and media landscape. It measures the actions of the Fortune 100 CEOs… READ MORE
AUTHOR // SJR, A WPP Company: COVID-19 Reputation Rankings
PUBLISHED // May 2020
Dear Business Roundtable: Please Consider This Scorecard With Your New Purpose of a Corporation
THEMES // #growth #employees
KEY INSIGHTS // What’s missing from the Business Roundtable’s definition is a corresponding behavior change that force executives to manage to all stakeholders. The Stakeholder Scorecard approach is a good starting point… READ MORE
AUTHOR // Dan Pontefract, Forbes
PUBLISHED // September 2019
COVID-19 and Inequality: A Test of Corporate Purpose (TCP)
THEMES // #resilience #agility #growth
KEY INSIGHTS // A first effort to measure companies’ performance against statements of purpose… READ MORE
AUTHOR // KKS Advisors
PUBLISHED // September 2020
The Purpose Premium – why a purpose-driven strategy is good for business
THEMES // #growth #resilience
KEY INSIGHTS // Deloitte identified six key drivers of corporate value creation when companies integrate purpose into core business strategy… READ MORE
AUTHOR // Deloitte
PUBLISHED // 2021
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