test page – Inspired Companies

When it comes to culture, does your company walk the talk?
THEMES //#trust #stats #employees
KEY INSIGHTS // The following report measures the gap between aspiration and action by organisations. To do this the authors have collected corporate values statements for more than 500 companies and compared them to how employees view their companies based on more than 1.2 million glassdoor reviews.READ MORE
AUTHOR //MITSloan
PUBLISHED //July 2020

Measuring cultures in leading companies
THEMES //#stats
KEY INSIGHTS //This article describes how the authors define culture, the advantages of the Glassdoor reviews, how they analysed the free text, and how to use the Culture 500 interactive tool to see how companies’ cultures stack up….READ MORE
AUTHOR //MITSloan
PUBLISHED //June 2019

The 2021 Gustavson Brand Trust Index
THEMES //#resilience #employees #trust #stats
KEY INSIGHTS //The 2021 Brand Trust Index from the Gustavson School of Business reveals that consumer loyalty and purchase considerations have undergone dramatic changes in the last year, emphasizing the importance of consumer trust, brand advocacy, and authenticity for businesses…READ MORE
AUTHOR //Gustavson School of Business
PUBLISHED //2021

The Politics of Business: A Playbook Emerges
THEMES //#growth #agility
KEY INSIGHTS //In this article (10 mins read), the authors talk about the shift in paradigm where businesses have been highly politicized, creating a new realm of competition that demands speed, values and alignment…..READ MORE
AUTHOR //Rotman Management Magazine
PUBLISHED //December 2020

Virtuous Capital: How to measure Business’s contribution to Society
THEMES //# growth #resilience #stats
KEY INSIGHTS //This article will take you about 10 minutes to read. It provides an excellent background on ways to measure a business’s contribution to society and the different ways leaders can take advantage of various financial strategies to commit to innovation sustainability projects….READ MORE
AUTHOR //Rotman Management Magazine
PUBLISHED //December 2020

New Rules. New language. New Story
THEMES //#resilience
KEY INSIGHTS // This is a very interesting article that challenges the way businesses have operated in the past and argues that in the 21st century, there are new rules around collaboration, connection, co-creation and community…READ MORE
AUTHOR //Yanik Silver
PUBLISHED //2021