Key Points:
  1. Companies leading with purpose enjoy stronger reputation, brand affinity, and positive business impact.
  2. Global customers are 4 to 6 X more likely to trust, buy, champion and protect companies with a strong purpose.
  3. Purpose gives brands permission to profit.
  4. Strength of purpose and business results of a company are strongly related.
  5. Zeno’s Diagnostic tool evaluates strength of an organisation’s purpose across key metrics.
Author: Zeno Group
Published: June 2020
Focus: #resilience #growth #stats
Source:https://www.zenogroup.com/insights/2020-zeno-strength-purpose#:~:text=The%20study%20reveals%20that%20when,it%20to%20friends%20and%20family

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