Strength of Purpose – Inspired Companies

Key Points:

Companies leading with purpose enjoy stronger reputation, brand affinity, and positive business impact.
Global customers are 4 to 6 X more likely to trust, buy, champion and protect companies with a strong purpose.
Purpose gives brands permission to profit.
Strength of purpose and business results of a company are strongly related.
Zeno’s Diagnostic tool evaluates strength of an organisation’s purpose across key metrics.

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