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Putting purpose to work
The report explores how leaders can approach purpose more holistically in order to optimize value for employees, shareholders, and other stakeholders. It is a must read for anyone who wants to understand the importance and the nuances of ‘purpose’ in an organization. Shouldn’t take you more than 15 mins to read. Key takeaways:
- 79% of business leaders believe that purpose is central to business success, however only 34% of them actually use purpose as a guidepost for decision making of their leadership team. This gap presents an opportunity for truly-purpose driven leadership.
- In order to drive this individual connection to purpose, employers must take an empathetic approach to talking about the value of their products and services and how those benefits provided to customers are a direct result of employees’ day-to-day contributions.
- Purpose needs to direct much of how people are managed—how they’re recruited, developed, and rewarded.
- Companies can put purpose to work by intentionally embedding purpose in three main aspects of the organization: leadership and management practices, communications, and talent strategies.