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Putting purpose to work
- 79% of business leaders believe that purpose is central to business success, however only 34% of them actually use purpose as a guidepost for decision making of their leadership team. This gap presents an opportunity for truly-purpose driven leadership.
- In order to drive this individual connection to purpose, employers must take an empathetic approach to talking about the value of their products and services and how those benefits provided to customers are a direct result of employees’ day-to-day contributions.
- Purpose needs to direct much of how people are managed—how they’re recruited, developed, and rewarded.
- Companies can put purpose to work by intentionally embedding purpose in three main aspects of the organization: leadership and management practices, communications, and talent strategies.