Purpose: Shifting from ‘why’ to ‘how’

Key Points:

Building around unique capabilities and points of leverage with the potential for outsize impact on social challenges can create value.
Embed reflection, discussion and action in the heart of the business to bridge the purpose gap.
Integrating societal impact goals into compensation is a “proof point”.
Create a baseline from the stakeholders’ perspectives.
Tracking and reporting progress against purpose goals.
Entering new products/markets or making changes to existing products that enhance their societal value.
Incorporating purpose-driven metrics into compensation and performance decisions.

Author: McKinsey & Company
Published: May 2020
Focus: #agility #trust
Source: https://www.mckinsey.com/business-functions/organization/our-insights/purpose-shifting-from-why-to-how?cid=soc-web

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