Purpose not platitudes

Key Points:

To develop a robust corporate purpose, top executives must pressure test corporate purpose with their teams, employees and themselves by challenging, testing and improving it continually.
When a company’s purpose is alligned with it’s employees’ purpose, employee engagement increases 4 X and employee retention increases 2 X, while also improving the firm’s financial performance.
This article describes how CEOs and top executives can better live up to their special role in a purpose journey. Certainly not by doing it alone or by making pronouncements but by enlisting the organization’s help to challenge the purpose, test it, and improve it so that everyone can shape it and own it together.
Best leaders use scrutiny to challenge themselves and the company’s purpose with an aim of improving both.

Read it

Want answers? We’ve got some good ones.

Inspired INC. the book, is an indispensable roadmap to getting the world onside to propel your business forward.

Buy the book and join an Inspired
Inc. book club in your time zone.

Board & C-Suite Briefings

Keynote Speaking

Media Interviews

Webinars & Workshops

Bite size ways to get started.

We work with you to:

Assess what’s in the way of the best version of your business.

Co-create a path to deliver it in ways the world will get behind.

Leverage our proven roadmap.

Keep me inspired.
Sign up for updates & insights.