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Purpose not platitudes
- To develop a robust corporate purpose, top executives must pressure test corporate purpose with their teams, employees and themselves by challenging, testing and improving it continually.
- When a company’s purpose is alligned with it’s employees’ purpose, employee engagement increases 4 X and employee retention increases 2 X, while also improving the firm’s financial performance.
- This article describes how CEOs and top executives can better live up to their special role in a purpose journey. Certainly not by doing it alone or by making pronouncements but by enlisting the organization’s help to challenge the purpose, test it, and improve it so that everyone can shape it and own it together.
- Best leaders use scrutiny to challenge themselves and the company’s purpose with an aim of improving both.