Purpose not platitudes

Key Points:

To develop a robust corporate purpose, top executives must pressure test corporate purpose with their teams, employees and themselves by challenging, testing and improving it continually.
When a company’s purpose is alligned with it’s employees’ purpose, employee engagement increases 4 X and employee retention increases 2 X, while also improving the firm’s financial performance.
This article describes how CEOs and top executives can better live up to their special role in a purpose journey. Certainly not by doing it alone or by making pronouncements but by enlisting the organization’s help to challenge the purpose, test it, and improve it so that everyone can shape it and own it together.
Best leaders use scrutiny to challenge themselves and the company’s purpose with an aim of improving both.

Author: McKinsey
Published: Dec 2020
Focus: #employees #resilience #agility
Source: https://www.mckinsey.com/business-functions/organization/our-insights/purpose-not-platitudes-a-personal-challenge-for-top-executives?cid=other-eml-dre-mip-mck&hlkid=750742a6b0154bc582ad40f7027d9065&hctky=11977139&hdpid=1cced025-a40d-484b-bebd-b8eaeb169888#

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Leverage our proven roadmap.

Read it

Want answers? We’ve got some good ones.

Available from online retailers, the book Inspired Inc. is an indispensable roadmap to getting the world onside to propel your business forward.

Experience it

Board & C-Suite Briefings

Keynote Speaking

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Deliver it

We work with you to:

Assess what’s in the way of the best version of your business.

Co-create a path to deliver it in ways the world will get behind.

Buy the book and join an Inspired Inc. book club in your time zone.

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Leverage our proven roadmap.

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