Purpose is everything

Key Points:

Purpose driven organisations experience higher market share growth and grow 3 X faster than their rivals, all while achieving higher employee and customer satisfaction.
More than 80 percent of consumers are willing to pay more for a brand that is committed to CSR and environmental goals.
Customers today base their purchasing decisions on how brands treat their people, the environment, and the communities in which it operates.
Longevity and authenticity differentiate purpose driven businesses from the others.

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