Purpose is everything


Key Points:
- Purpose driven organisations experience higher market share growth and grow 3 X faster than their rivals, all while achieving higher employee and customer satisfaction.
- More than 80 percent of consumers are willing to pay more for a brand that is committed to CSR and environmental goals.
- Customers today base their purchasing decisions on how brands treat their people, the environment, and the communities in which it operates.
- Longevity and authenticity differentiate purpose driven businesses from the others.
Author: Deloitte
Published: October 2019
Focus: #growth #employees #stats
Source: https://www2.deloitte.com/us/en/insights/topics/marketing-and-sales-operations/global-marketing-trends/2020/purpose-driven-companies.html#endnote-3
Published: October 2019
Focus: #growth #employees #stats
Source: https://www2.deloitte.com/us/en/insights/topics/marketing-and-sales-operations/global-marketing-trends/2020/purpose-driven-companies.html#endnote-3