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Purpose is everything
- Purpose driven organisations experience higher market share growth and grow 3 X faster than their rivals, all while achieving higher employee and customer satisfaction.
- More than 80 percent of consumers are willing to pay more for a brand that is committed to CSR and environmental goals.
- Customers today base their purchasing decisions on how brands treat their people, the environment, and the communities in which it operates.
- Longevity and authenticity differentiate purpose driven businesses from the others.
Published: October 2019
Focus: #growth #employees #stats