CUSTOMERS // WHOEVER BUYS FROM YOU
- 92% will check online reviews before making purchasing decisions.
- 72% will turn to Facebook or Twitter to get customer service attention.
- 75% like brands that follow sustainable practices although 70% don’t believe company sustainability claims.
EMPLOYEES // PAST, PRESENT & FUTURE
- 70% of millennials expect their employers to focus on societal or mission-driven problems.
- Over half of job applicants today won’t apply for a role at your company unless they align with your purpose, values and position on sustainability.
OUTSIDERS // REGULATORS, MEDIA, INVESTORS, CIVIL SOCIETY...
HEADWINDS OR TAILWINDS // YOU DECIDE
A broad range of stakeholders have always been important in business, but never has their collective force been as influential or instantaneous as it is today. The more Inspired Companies embrace the power shift and turn it into 21st century advantage.
Here’s what you need to know:
- They expect to be listened to.
- They expect to participate.
- They don’t work in silos.
- They work as a crowd.
- Ignore them at your own risk.