Lacoste – INSPIRED ACTION

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Image Credit: It’s Nice That.

Lacoste swapped its iconic crocodile logo for 10 endangered species. That’s what we call Inspired Action. Others might just call it incredibly cool.

Historically, companies have sold heavily branded products & then think about giving a portion of profits away to charity later. That’s how it’s always been, right?

When companies take a cause they care about & put the cause at the core of their most precious assets, it says something entirely different to that old (and rather boring) model.

It means they’re on the right track to earn the trust & advocacy of the new C.E.O.s – Consumers, Employees, Outsiders looking for brands they can believe in.

Lacoste is probably not perfect – but this move is definitely something an Inspired Company would do. More on how Inspired Companies do unexpected things in Chapter 8, Inspired INC.

Publication: March 2018
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Read it

Want answers? We’ve got some good ones.

Available from online retailers, the book Inspired Inc. is an indispensable roadmap to getting the world onside to propel your business forward.

Experience it

Board & C-Suite Briefings
Keynote Speaking
Media Interviews
Webinars & Workshops

Deliver it

We work with you to:
Assess what’s in the way of the best version of your business.
Co-create a path to deliver it in ways the world will get behind.

Keep me inspired.
Sign up for updates & insights.

Buy the book and join an Inspired Inc. book club in your time zone.

Bite size ways to get started.

Leverage our proven roadmap.

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