
Uninspired?
Purpose is profit. Do whatever it takes to hit the quarter. These companies disproportionately defined the norms in 20th Century and early 21st Century corporate culture.
Pretending?
The companies who regularly extract more value from consumers than they create. Making donations and slick commercials to show how much they ‘care’.
Potential?
These are good companies with a lot of great intentions and impulses to harness. They are trying to do the right thing, but efforts are fragmented. They have the potential to do something truly inspired.
Inspired?
Inspired Mission is everywhere, all the time. Employees are fiercely passionate about delivering it. They embrace the power of the new C.E.O.s. Profit is the outcome of authentic pursuit.

Uninspired?
Purpose is profit. Do whatever it takes to hit the quarter. These companies disproportionately defined the norms in 20th Century and early 21st Century corporate culture.
Pretending?
The companies who regularly extract more value from consumers than they create. Making donations and slick commercials to show how much they ‘care’.
Potential?
These are good companies with a lot of great intentions and impulses to harness. They are trying to do the right thing, but efforts are fragmented. They have the potential to do something truly inspired.
Inspired?
Inspired Mission is everywhere, all the time. Employees are fiercely passionate about delivering it. They embrace the power of the new C.E.O.s. Profit is the outcome of authentic pursuit.
Paralyzed? In these companies, leaders feel stuck with an age-old system their companies were designed to operate in. Shareholders have the upper hand and dominate business strategy.