World value Index - How people perceive a brand’s purpose

To The Gold Mine

Key Points

  1. purchase from [American] consumers.

  1. Companies today inspire people to use their power to actively support their mission with participation, advocacy, and co-creation.

  1. Growing audience that values and supports companies with purpose creates opportunity for brands. 

  1. Brands can harness the power of inspired people by aligning the goals of employees and customers. 

  1. 81% say business can be a force for positive social and environmental change.

Author:
Enso
Published:
Jun
,
2016
Focus:
#Growth,
#Resilience,
#Employees,
#Agility,
#Trust,
#Statistics,