The article evaluates the impact of corporate purpose on a company’s financial performance, market valuation and shareholder value creation.
High purpose brands are expected to double their market value over 4X faster than low purpose brands.
There is growing evidence that indicates that purpose driven companies are associated with a variety of performance benefits including higher rates of productivity, growth and employee retention.
The study suggests (building on the emerging field of analysis of corporate purpose), those corporations that develop and demonstrate a clear corporate purpose are well positioned to realize a return on purpose over the long term and through the uncertainty of crises.
