Purpose : Shifting from ‘why’ to ‘how’
To The Gold Mine
Key Points
- Building around unique capabilities and points of leverage with the potential for outsize impact on social challenges can create value.
- Embed reflection, discussion and action in the heart of the business to bridge the purpose gap.
- Integrating societal impact goals into compensation is a “proof point” .
- Create a baseline from the stakeholders’ perspectives.
- Tracking and reporting progress against purpose goals.
- Entering new products/markets or making changes to existing products that enhance societal value.
- Incorporating purpose-driven metrics into compensation and performance decisions.
Author:
McKinsey & Company
Focus:
#Growth,
#Resilience,
#Employees,
#Agility,
#Trust,
#Statistics,
