Pull Factor

1. The pull factor framework provides 21st century brands a way to combine consumers needs with sustainable behaviours and brand equity.
2. The data marks a significant and continuing shift in personal values, priorities and desires toward a life rich with more meaningful relationships and more health, balance, passion and growth.
3. Respondents prioritized safe drinking water (91%), mental health (89%), clean air (88%), education (86%), stable financial institutions (86%) and clean oceans (85%) as their top concerns. 
4. People want brands to play a larger role in shaping a better world that prioritizes meaning purpose and positive impact for all.
5. The report identifies 9 most impactful sustainable behaviours that present massive opportunities for brand leadership to drive material impact and propel society towards sustainable living.
6. Case studies of brands that are succeeding in unlocking the Pull Factor.

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