Measuring cultures in leading companies

1. This article describes how the authors define culture, the advantages of the Glassdoor reviews, how they analyzed the free text, and how to use the Culture 500 interactive tool to see how companies’ cultures stack up.
2. To create the MIT SMR/Glassdoor Culture 500, they analyzed 1.2 million reviews using a natural language processing (NLP) methodology that accurately classifies free text into more than 90 culture-related topics. The combination of Glassdoor’s rich data set and the  NLP algorithms allows them to present, for the first time, an online tool to compare the corporate cultures across companies that collectively employ 34 million people.
3. Glassdoor is a gold mine of information for job seekers, and the Culture 500 demonstrates how employee reviews can help leaders understand their organization’s culture as well.
4. The Culture 500 interactive tool provides users a snapshot of how frequently and positively employees within a company talk about the Big Nine values - agility, collaboration, customer, diversity, execution, innovation, integrity, performance, and respect.
5. Armed with these insights, executives can highlight cultural strengths to incorporate into their employer brand, spot warning signals for potential problems, and identify opportunities to improve their culture. They can also analyze acquisition and partnership candidates to identify cultural mismatches that could derail deals.

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