How to Harness the Power of Purpose

1. Investors are noticing the strong link between Purpose and Performance.  There is a growing demand for socially responsible investing and an increasing number of investors seek products and firms that can deliver both returns and societal benefits (such as climate change and economic inclusion).
2. Purpose/Performance payoff: Organizations with a strong sense of Purpose are more than twice as likely to have above-average shareholder return
3. To transform your organization and harness the full potential of Purpose, it must be articulated, activated, and embedded to have any significant impact.
4. Measuring and tracking the impact:  To help companies determine if their efforts are effective, BCG have developed a methodology for measuring an organization’s purpose.

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