Decoding the next decade of change

Positive Luxury’s 2020 predictions report is a great read for anyone who has an interest in sustainability, including business leaders who want to integrate the principles of sustainable development in business processes.

The report highlights 2020 to be the last decade that could save the planet’s biodiversity, followed by discussions on how new generations are taking the lead. Further emerging trends around local production, sustainable investing, responsible travel, environment friendly luxury and accelerating innovation are discussed. Moreover, interesting case studies of companies that are weaving SDGs into their business operations are presented as examples.

An inspiring case study of Rocco Forte Hotels reveals how the company’s wellness director transformed the brand and provides wellness to guests and people who work for the company. 

Inspired Companies’ top three takeaways are:

1. As climate change continues to pose a significant threat to the world and as Gen-Z and Gen-Alpha continue to voice their opinions of calls for change through protests and movements, consumers, businesses, and governments will be forced to focus on sustainable practices centred around replenishing and preserving biodiversity.
2. 2020 will be the beginning of a decade of collective action with collaborative efforts among consumers, companies and governments to solve wider issues that affect the planet and humanity. 
3. Businesses should identify the SDGs that align the most with their organization’s purpose and communicate regularly with employees and other stakeholders to collaborate and enable the targeted SDGs to become part of normal business activity.

‍