FORGET SILVER BULLETS,
WELCOME TO THE GOLD MINE













help us build the goldmine
We’d love to consider you part of Inspired Companies’ crowd:
Activate your crowd by gifting a copy of Inspired INC to a someone who needs a bit of inspiration and by sharing research to add to the mine.
OUR TOP PICKS //









![World value Index - How people perceive a brand’s purpose THEMES // #resilience #agility #trust KEY INSIGHTS // World Value Index measures the extent to which a brand’s purpose inspires active support and purchase from [American] consumers... READ MORE AUTHOR // Enso PUBLISHED // October 2019](https://inspiredcompanies.global/wp-content/uploads/2021/01/10.png)


MINE BY
EVIDENCE //

Virtuous Capital: How to measure Business’s contribution to Society
THEMES //# growth #resilience #stats
KEY INSIGHTS //This article will take you about 10 minutes to read. It provides an excellent background on ways to measure a business’s contribution to society and the different ways leaders can take advantage of various financial strategies to commit to innovation sustainability projects….READ MORE
AUTHOR //Rotman Management Magazine
PUBLISHED //December 2020

The Politics of Business: A Playbook Emerges
THEMES //#growth #agility
KEY INSIGHTS //In this article (10 mins read), the authors talk about the shift in paradigm where businesses have been highly politicized, creating a new realm of competition that demands speed, values and alignment…..READ MORE
AUTHOR //Rotman Management Magazine
PUBLISHED //December 2020

The 2021 Gustavson Brand Trust Index
THEMES //#resilience #employees #trust #stats
KEY INSIGHTS //The 2021 Brand Trust Index from the Gustavson School of Business reveals that consumer loyalty and purchase considerations have undergone dramatic changes in the last year, emphasizing the importance of consumer trust, brand advocacy, and authenticity for businesses…READ MORE
AUTHOR //Gustavson School of Business
PUBLISHED //2021

Measuring cultures in leading companies
THEMES //#stats
KEY INSIGHTS //This article describes how the authors define culture, the advantages of the Glassdoor reviews, how they analysed the free text, and how to use the Culture 500 interactive tool to see how companies’ cultures stack up….READ MORE
AUTHOR //MITSloan
PUBLISHED //June 2019

When it comes to culture, does your company walk the talk?
THEMES //#trust #stats #employees
KEY INSIGHTS // The following report measures the gap between aspiration and action by organisations. To do this the authors have collected corporate values statements for more than 500 companies and compared them to how employees view their companies based on more than 1.2 million glassdoor reviews.READ MORE
AUTHOR //MITSloan
PUBLISHED //July 2020

The growth triple play: Creativity, analytics, and purpose
THEMES // #agility #growth #statistics
KEY INSIGHTS // The following research article by McKinsey provides clear insights into how the triple-play companies are deploying the three elements of… READ MORE
AUTHOR //McKinsey
PUBLISHED // June, 2021