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OUR TOP PICKS //
![World value Index - How people perceive a brand’s purpose THEMES // #resilience #agility #trust KEY INSIGHTS // World Value Index measures the extent to which a brand’s purpose inspires active support and purchase from [American] consumers... READ MORE AUTHOR // Enso PUBLISHED // October 2019](https://inspiredcompanies.global/wp-content/uploads/2021/01/10.png)
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EVIDENCE //
3 Actions CEOs must take to uphold US Democracy
THEMES //#trust
KEY INSIGHTS // Reactive and piecemeal solutions won’t drive meaningful change. Leaders need to fundamentally rethink the way businesses operate…READ MORE
AUTHOR //Harvard Business Review
PUBLISHED // January 2020
People are more likely to trust and buy purpose driven brands
THEMES //# trust #stats
KEY INSIGHTS // The two minute read reveals that purpose can make a significant difference when comparing two brands…. READ MORE
AUTHOR //Fast Company
PUBLISHED // February 2021
Workplace Trust – 58% of people trust strangers more than their own boss
THEMES //# trust
KEY INSIGHTS // According to a Harvard Business review survey, trust is at an all time low and 58% of respondents admitted to trusting strangers more than their own boss….. READ MORE
AUTHOR //Fast Company
PUBLISHED // 2020
Enacting Purpose Within the Modern Corporation: A Framework for Boards of Directors
THEMES //#trust #resilience #agility
KEY INSIGHTS // Great 10 minute read for a refresher on purpose. The report intends to provide guidance to boards and senior executives to be able to put purpose into practice. Today there is a greater emerging awareness and understanding of “purpose as strategy,” as distinct from the more standard and now common focus on “purpose as culture.”….. READ MORE
AUTHOR //Said Business school
PUBLISHED //June 2020
Follow your brand purpose score
THEMES //#stats
KEY INSIGHTS // The BERA brand purpose score ranking lists purposeful brands based on more than 33 purpose metrics….READ MORE
AUTHOR //BERA
PUBLISHED //Current
New Rules. New language. New Story
THEMES //#resilience
KEY INSIGHTS // This is a very interesting article that challenges the way businesses have operated in the past and argues that in the 21st century, there are new rules around collaboration, connection, co-creation and community…READ MORE
AUTHOR //Yanik Silver
PUBLISHED //2021
INSPIRATION //
INTERVIEWS // #MyAllianceStory
KEY INSIGHTS // Lisa MacCallum shares why the era of shareholder centric business models is over and how we can all hold businesses accountable – 1 min
PUBLISHED // 25/10/2021
TUTORIAL // Inspired Inc book sizzler
KEY INSIGHTS // Get a glimpse of the concepts discussed in Inspired Inc – Become a company with the world onside – 2 mins
PUBLISHED // 21/07/2021
TUTORIAL //Transformational Leadership
KEY INSIGHTS //Lisa shares insights on how to build a resilient company with the new C.E.Os onside fueling your success in a world where trust is at an all time low – 4 mins
PUBLISHED // 11/10/2021
INTERVIEWS // On Being Bold
KEY INSIGHTS // Lisa shares some of the key reasons why companies succeed and why they fail in this new era of business at NZ’s Bold Steps 2019 conference – 6 mins.
PUBLISHED // 05/12/2019
AUDIO // Preview, Inspired INC.
KEY INSIGHTS // The corporate sector is under fire. Most companies are only a tweet or YouTube upload from chaos.
PUBLISHED // 01/09/2020
TUTORIAL // Inspired Companies win.
KEY INSIGHTS // Meet the new C.E.O.’s who can make or break your business faster than ever before in history.
PUBLISHED // 13/06/2018
