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![World value Index - How people perceive a brand’s purpose THEMES // #resilience #agility #trust KEY INSIGHTS // World Value Index measures the extent to which a brand’s purpose inspires active support and purchase from [American] consumers... READ MORE AUTHOR // Enso PUBLISHED // October 2019](https://inspiredcompanies.global/wp-content/uploads/2021/01/10.png)


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Decoding the next decade of change
THEMES // #resilience #stats #trust
KEY INSIGHTS // As climate change continues to pose a significant threat to the world and as Gen-Z and Gen-Alpha continue to voice their opinions of calls for change through protests and movements, consumers, businesses, and governments will be forced to focus on sustainable practices centred around replenishing and preserving biodiversity… READ MORE
AUTHOR // Positive Luxury
PUBLISHED // 2020

THEMES // #measure #growth #resilience #agility
KEY INSIGHTS // CEOs should take advantage of the changing landscape and establish competitive advantage at the intersection of shareholder value, corporate longevity and societal impact… READ MORE
AUTHOR // BCG
PUBLISHED // June 2019

Getting uncomfortable on Purpose
THEMES // #agility #resilience
KEY INSIGHTS // A good purpose sets aspirations without ignoring the brutal truths… READ MORE
AUTHOR // BCG
PUBLISHED // January 2019

Competitive Agility (To affinity and Beyond, the rise of the purpose led brand)
THEMES // #agility #trust #stats
KEY INSIGHTS // 1. Companies that stand for something bigger than what they sell are more likely to attract customers, influence purchasing decisions, and retain relationships thereby improving profitability and competitiveness… READ MORE
AUTHOR // Accenture
PUBLISHED // 2018

The Edelman Trust Barometer – Global Report – The Battle for Truth
THEMES // #trust #stats
KEY INSIGHTS // Media has become the least-trusted institution for the first time in Trust Barometer history… READ MORE
AUTHOR // Edelman
PUBLISHED // 2018

World Value Index – the leaders list
THEMES // #trust #stats
KEY INSIGHTS // Emotional awareness, shared values, and a shared mission are fundamental to modern leadership… READ MORE
AUTHOR // Enso
PUBLISHED // 2018