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![World value Index - How people perceive a brand’s purpose THEMES // #resilience #agility #trust KEY INSIGHTS // World Value Index measures the extent to which a brand’s purpose inspires active support and purchase from [American] consumers... READ MORE AUTHOR // Enso PUBLISHED // October 2019](https://inspiredcompanies.global/wp-content/uploads/2021/01/10.png)


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To Win Trust Brands must get their own houses in order
THEMES // #trust #stats
KEY INSIGHTS // 20th century businesses and brands have traditionally been expected to steer clear of taking a stand on any issues perceived to be controversial or politically divisive. Today brands can no longer afford to sit on the sideline… READ MORE
AUTHOR // Edelman
PUBLISHED // July 2020

Trust and Brands: They make or break
THEMES // #trust #resilience #stats #measure
KEY INSIGHTS // The article by Richard Edelman highlights the main takeouts from the Edelman Trust Barometer Special Report “Brand Trust in 2020”… READ MORE
AUTHOR // Edelman
PUBLISHED // June 2020

Ethical investments are outperforming traditional funds
THEMES // #resilience #growth #stats
KEY INSIGHTS // Environmentally focussed investing is becoming mainstream… READ MORE
AUTHOR // The Guardian
PUBLISHED // June 2020

The essence in resilient leadership
THEMES // #resilience #agility #trust #growtht
KEY INSIGHTS // A truly resilient organization is one that has transformed, having built the attitudes, beliefs, agility, and structures into its DNA that enable it to not just recover to where it was, but catapult forward—quickly… READ MORE
AUTHOR // Deloitte
PUBLISHED // April 2020

Pull Factor
THEMES // #trust #resilience #agility #statistics
KEY INSIGHTS // The pull factor framework provides 21st century brands a way to combine consumers needs with sustainable behaviours and brand equity…. READ MORE
AUTHOR // BBMG
PUBLISHED // September 2019

The Embankment Project for Inclusive Capitalism
THEMES // #measure #growth #trust #stats
KEY INSIGHTS // 50% of a company’s market value is now represented by intangible assets and in some industries up to 80%… READ MORE
AUTHOR // EY
PUBLISHED // November 2018