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![World value Index - How people perceive a brand’s purpose THEMES // #resilience #agility #trust KEY INSIGHTS // World Value Index measures the extent to which a brand’s purpose inspires active support and purchase from [American] consumers... READ MORE AUTHOR // Enso PUBLISHED // October 2019](https://inspiredcompanies.global/wp-content/uploads/2021/01/10.png)


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Global Marketing Trends 2021 – purpose built to flourish
THEMES // #trust #resilience #agility
KEY INSIGHTS // Organisations with a strong purpose are better positioned to navigate through unprecedented changes… READ MORE
AUTHOR // Deloitte
PUBLISHED // 2020

How to Harness the Power of Purpose
THEMES // #growth #stats #measure
KEY INSIGHTS // Investors are noticing the strong link between Purpose and Performance. There is a growing demand for socially responsible investing and an increasing number of investors seek products and firms that can deliver both returns and societal benefits (such as climate change and economic inclusion)… READ MORE
AUTHOR // BCG
PUBLISHED // 2019

B2B Purpose Paradox
THEMES // #growth #employees #agility #resilience #measure #stats
KEY INSIGHTS // Purpose-driven companies make more money, have more engaged employees, more loyal customers, and are better at innovation and transformational change… READ MORE
AUTHOR // Carol Cone
PUBLISHED // 2020

Edelman Trust Top 10
THEMES // #resilience #agility #trust #stats
KEY INSIGHTS // This article provides a great one-page summary of the Edelman’s Trust Barometer report 2020… READ MORE
AUTHOR // Edelman
PUBLISHED // 2020

Megatrends 2020 and beyond
THEMES // #growth #resilience #agility
KEY INSIGHTS // EY Megatrends provide leaders with a framework for navigating COVID-19 and charting future growth… READ MORE
AUTHOR // EY
PUBLISHED // 2020

Purpose led growth
THEMES // #growth #statistics #agility #resilience #measure
KEY INSIGHTS // Brands with a purpose grow 2X faster than others… READ MORE
AUTHOR // Kantar
PUBLISHED // 2020