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Evidence inspires and accelerates our mission to transition business into a force the world can get behind.

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OUR TOP PICKS //

The dispersed working: The new normal THEME // #employees #agility #trust KEY INSIGHTS // Contexis index measures purpose as a lead indicator of organisational performance... READ MORE AUTHOR // Contexis PUBLISHED // 2020

The dispersed working: The new normal

THEME // #employees #agility #trust

KEY INSIGHTS // Contexis index measures purpose as a lead indicator of organisational performance... READ MORE

AUTHOR // Contexis

PUBLISHED // 2020

Edelman Trust Barometer - Competence and Ethics THEME // #trust #agility #resilience #stats KEY INSIGHTS // The foundation of building trust is based on competence (delivering on promises) and ethics (doing the right thing and working to improve society)... READ MORE AUTHOR // Edelman PUBLISHED // 2020

Edelman Trust Barometer - Competence and Ethics

THEME // #trust #agility #resilience #stats

KEY INSIGHTS // The foundation of building trust is based on competence (delivering on promises) and ethics (doing the right thing and working to improve society)... READ MORE

AUTHOR // Edelman

PUBLISHED // 2020

Purpose not platitudes THEMES // #employees #resilience #agility KEY INSIGHTS // To develop a robust corporate purpose, top executives must pressure test corporate purpose with their teams, employees and themselves by challenging, testing and improving it continually... READ MORE AUTHOR // McKinsey PUBLISHED // December 2020

Purpose not platitudes

THEMES // #employees #resilience #agility

KEY INSIGHTS // To develop a robust corporate purpose, top executives must pressure test corporate purpose with their teams, employees and themselves by challenging, testing and improving it continually... READ MORE

AUTHOR // McKinsey

PUBLISHED // December 2020

Strength of Purpose THEMES // #resilience #growth #stats KEY INSIGHTS // Compnaies leading with purpose enjoy stronger reputation, brand affinity, and positive business impact... READ MORE AUTHOR // Zeno Group PUBLISHED // December 2020

Strength of Purpose

THEMES // #resilience #growth #stats

KEY INSIGHTS // Compnaies leading with purpose enjoy stronger reputation, brand affinity, and positive business impact... READ MORE

AUTHOR // Zeno Group

PUBLISHED // December 2020

Unilever CEO Sees Purpose-Led Businesses Only Gaining Relevance THEMES // #resilience #trust #employees #agility #growth KEY INSIGHTS // Trade-off between purpose and profit is a misconception, better financial performance is a by-product of responsible leadership... READ MORE AUTHOR // Bloomberg PUBLISHED // May 2020

Unilever CEO Sees Purpose-Led Businesses Only Gaining Relevance

THEMES // #resilience #trust #employees #agility #growth

KEY INSIGHTS // Trade-off between purpose and profit is a misconception, better financial performance is a by-product of responsible leadership... READ MORE

AUTHOR // Bloomberg

PUBLISHED // May 2020

Employees First THEMES // #employees #resilience #trust KEY INSIGHTS // Companies wired to look after "employees first” build invaluable resiliency that will determine whether your business makes it post C19, or not... READ MORE AUTHOR // Inspired Companies PUBLISHED // April 2020

Employees First

THEMES // #employees #resilience #trust

KEY INSIGHTS // Companies wired to look after "employees first” build invaluable resiliency that will determine whether your business makes it post C19, or not... READ MORE

AUTHOR // Inspired Companies

PUBLISHED // April 2020

Purpose: Shifting from ‘why’ to ‘how’ THEMES // #agility #trust KEY INSIGHTS // Building around unique capabilities and points of leverage with the potential for outsize impact on social challenges can create value... READ MORE AUTHOR // McKinsey & Company PUBLISHED // April 2020

Purpose: Shifting from ‘why’ to ‘how’

THEMES // #agility #trust

KEY INSIGHTS // Building around unique capabilities and points of leverage with the potential for outsize impact on social challenges can create value... READ MORE

AUTHOR // McKinsey & Company

PUBLISHED // April 2020

Purpose is everything THEMES // #growth #employees #stats KEY INSIGHTS // Purpose driven organisations experience higher market share growth and grow 3 X faster than their rivals, all while achieving higher employee and customer satisfaction... READ MORE AUTHOR // Deloitte PUBLISHED // October 2019

Purpose is everything

THEMES // #growth #employees #stats

KEY INSIGHTS // Purpose driven organisations experience higher market share growth and grow 3 X faster than their rivals, all while achieving higher employee and customer satisfaction... READ MORE

AUTHOR // Deloitte

PUBLISHED // October 2019

Put purpose at the core of your strategy THEMES // #growth #resilience KEY INSIGHTS // Purpose facilitates growth in new ecosystems and in uncertain conditions... READ MORE AUTHOR // Harvard Business Review PUBLISHED // October 2019

Put purpose at the core of your strategy

THEMES // #growth #resilience

KEY INSIGHTS // Purpose facilitates growth in new ecosystems and in uncertain conditions... READ MORE

AUTHOR // Harvard Business Review

PUBLISHED // October 2019

World value Index - How people perceive a brand’s purpose THEMES // #resilience #agility #trust KEY INSIGHTS // World Value Index measures the extent to which a brand’s purpose inspires active support and purchase from [American] consumers... READ MORE AUTHOR // Enso PUBLISHED // October 2019

World value Index - How people perceive a brand’s purpose

THEMES // #resilience #agility #trust

KEY INSIGHTS // World Value Index measures the extent to which a brand’s purpose inspires active support and purchase from [American] consumers... READ MORE

AUTHOR // Enso

PUBLISHED // October 2019

State of the global workplace THEMES // #employees #stats #growth #agility KEY INSIGHTS // Statistics on employment and workforce engagement based on Gallup surveys in 155 countries... READ MORE AUTHOR // Gallup PUBLISHED // 2017

State of the global workplace

THEMES // #employees #stats #growth #agility

KEY INSIGHTS // Statistics on employment and workforce engagement based on Gallup surveys in 155 countries... READ MORE

AUTHOR // Gallup

PUBLISHED // 2017

The state of the debate on purpose in business THEMES // #resilience #employees #agility #growth KEY INSIGHTS // Purpose can be a powerful enabler of success in multiple ways: from providing strategic clarity, to facilitating innovation and transformation, to connecting organisations with their people, and building bridges between organisations... READ MORE AUTHOR // EY Beacon Institute PUBLISHED // 2016

The state of the debate on purpose in business

THEMES // #resilience #employees #agility #growth

KEY INSIGHTS // Purpose can be a powerful enabler of success in multiple ways: from providing strategic clarity, to facilitating innovation and transformation, to connecting organisations with their people, and building bridges between organisations... READ MORE

AUTHOR // EY Beacon Institute

PUBLISHED // 2016

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EVIDENCE //

Global Marketing Trends 2021 – purpose built to flourish
THEMES // #trust #resilience #agility
KEY INSIGHTS // Organisations with a strong purpose are better positioned to navigate through unprecedented changes… READ MORE
AUTHOR // Deloitte
PUBLISHED // 2020

How to Harness the Power of Purpose
THEMES // #growth #stats #measure
KEY INSIGHTS // Investors are noticing the strong link between Purpose and Performance. There is a growing demand for socially responsible investing and an increasing number of investors seek products and firms that can deliver both returns and societal benefits (such as climate change and economic inclusion)… READ MORE
AUTHOR // BCG
PUBLISHED // 2019

SDG17 – solving the global goals
THEMES // #growth #trust
KEY INSIGHTS // A successful development agenda requires inclusive partnerships — at the global, regional, national and local levels — built upon principles and values, and upon a shared vision and shared goals placing people and the planet at the centre… READ MORE
AUTHOR // Bridge Institute
PUBLISHED // 2020

B2B Purpose Paradox
THEMES // #growth #employees #agility #resilience #measure #stats
KEY INSIGHTS // Purpose-driven companies make more money, have more engaged employees, more loyal customers, and are better at innovation and transformational change… READ MORE
AUTHOR // Carol Cone
PUBLISHED // 2020

The Edelman Trust Barometer – Brand Trust
THEMES // #trust #resilience #stats
KEY INSIGHTS // Brand trust is no longer a marketing strategy, it is the core part of business strategy… READ MORE
AUTHOR // Edelman
PUBLISHED // 2020

Edelman Trust Top 10
THEMES // #resilience #agility #trust #stats
KEY INSIGHTS // This article provides a great one-page summary of the Edelman’s Trust Barometer report 2020… READ MORE
AUTHOR // Edelman
PUBLISHED // 2020

We’re always mining for more. Please share your inspiration and evidence at crowdpower@inspiredcompanies.global
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INSPIRATION //

INTERVIEWS // On Being Bold
KEY INSIGHTS // Lisa shares some of the key reasons why companies succeed and why they fail in this new era of business at NZ’s Bold Steps 2019 conference – 6 mins.
PUBLISHED // 05/12/2019
AUDIO // Preview, Inspired INC.
KEY INSIGHTS // The corporate sector is under fire. Most companies are only a tweet or YouTube upload from chaos.
PUBLISHED // 01/09/2020
TUTORIAL // Inspired Companies win.
KEY INSIGHTS // Meet the new C.E.O.’s who can make or break your business faster than ever before in history.
PUBLISHED // 13/06/2018

Read it

Want answers? We’ve got some good ones.
Inspired INC. the book, is an indispensable roadmap to getting the world onside to propel your business forward.

Buy the book and join an Inspired
Inc. book club in your time zone.

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Deliver it

We work with you to:
Assess what’s in the way of the best version of your business.
Co-create a path to deliver it in ways the world will get behind.

Leverage our proven roadmap.

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Keep me inspired.
Sign up for updates & insights.

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Read it

Want answers? We’ve got some good ones.

Available from online retailers, the book Inspired Inc. is an indispensable roadmap to getting the world onside to propel your business forward.

Experience it

Board & C-Suite Briefings
Keynote Speaking
Media Interviews
Webinars & Workshops

Deliver it

We work with you to:
Assess what’s in the way of the best version of your business.
Co-create a path to deliver it in ways the world will get behind.

Keep me inspired.
Sign up for updates & insights.

Linkedin-in Instagram Twitter
Buy the book and join an Inspired Inc. book club in your time zone.

Bite size ways to get started.

Leverage our proven roadmap.

Book - Gold White
Speech - Gold White
Lightning - Gold White
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