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![World value Index - How people perceive a brand’s purpose THEMES // #resilience #agility #trust KEY INSIGHTS // World Value Index measures the extent to which a brand’s purpose inspires active support and purchase from [American] consumers... READ MORE AUTHOR // Enso PUBLISHED // October 2019](https://inspiredcompanies.global/wp-content/uploads/2021/01/10.png)


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EVIDENCE // AGILITY

The dispersed working: The new normal
THEMES // #employees #agility #trust
KEY INSIGHTS // Contexis index measures purpose as a lead indicator of organisational performance… READ MORE
AUTHOR // Contexis
PUBLISHED // 2020

Edelman Trust Barometer – Competence and Ethics
THEMES // #trust #agility #resilience #stats
KEY INSIGHTS // The foundation of building trust is based on competence (delivering on promises) and ethics (doing the right thing and working to improve society)… READ MORE
AUTHOR // Edelman
PUBLISHED // 2020

Purpose not platitudes
THEMES // #employees #resilience #agility
KEY INSIGHTS // To develop a robust corporate purpose, top executives must pressure test corporate purpose with their teams, employees and themselves by challenging, testing and improving it continually… READ MORE
AUTHOR // McKinsey
PUBLISHED // December 2020

Unilever CEO Sees Purpose-Led Businesses Only Gaining Relevance
THEMES // #resilience #trust #employees #agility #growth
KEY INSIGHTS // Trade-off between purpose and profit is a misconception, better financial performance is a by-product of responsible leadership… READ MORE
AUTHOR // Bloomberg
PUBLISHED // May 2020

Purpose: Shifting from ‘why’ to ‘how’
THEMES // #agility #trust
KEY INSIGHTS // Building around unique capabilities and points of leverage with the potential for outsize impact on social challenges can create value… READ MORE
AUTHOR // McKinsey & Company
PUBLISHED // April 2020

World value Index – How people perceive a brand’s purpose
THEMES // #resilience #employees #agility #growth
KEY INSIGHTS // World Value Index measures the extent to which a brand’s purpose inspires active support and purchase from [American] consumers… READ MORE
AUTHOR // Enso
PUBLISHED // 2018