Global Marketing Trends 2021 – purpose built to flourish

Key Points:

Organisations with a strong purpose are better positioned to navigate through unprecedented changes.
Purpose driven enterprises are not just getting more attention but also spurring consumer action.
Purpose is a long-term commitment that guides why and how an organisation exists.
A purpose driven enterprise aligns its brand purpose to a bigger enterprise-wide purpose.
The world is shifting to social enterprise.
Everyone is looking to businesses for solutions, with people seeing businesses as more competent than non-profits and governments to solve global issues.
Marketers can help bring purpose to the forefront of the enterprise.
Consumers are most aware of brands that responded to Covid-19 by protecting employees and supporting covid-19 community support initiatives.

Author: Deloitte
Published: 2020
Focus: #trust #resilience #agility
Source: https://www2.deloitte.com/content/dam/insights/us/articles/6963_global-marketing-trends/DI_2021-Global-Marketing-Trends_Purpose_US.pdf

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