Getting uncomfortable on Purpose

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Key Points:
If your firm addresses purpose as a matter of relaxed, cozy routine in a complacent manner you are probably doing it wrong. Read this 10 min article by BCG to learn five ways to rediscover the true power of purpose.

The authors answer the question, “How can we get back to the raw power of the idea of purpose and jettison the ambiguity, complacency and ritualization which have grown up around it?”

Idealism vs Realism, Imaginative needs vs existing needs, positive impact vs financial viability, and consistency vs adapting to changes are the main tensions that lie at the heart of the idea of purpose. The authors try to untangle these complicated dilemmas.

Our key takeaways:

  1. A good purpose sets aspirations without ignoring the brutal truths.
  2. Purpose should suggest a way to create a positive impact while attracting and maintaining the resources to do so.
  3. The discomforting gap between aspiration and reality inspires innovation and collaboration.
  4. Purpose should be a timeless idea that remains the core of the strategy while it evolves and develops with time.
  5. To translate purpose into substantive actions it requires honest, open and difficult communications.
Author: BCG
Published: Jan 2019
Focus: #agility #resilience
Source: https://www.bcg.com/en-au/publications/2019/getting-uncomfortable-on-purpose.aspx

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Read it

Want answers? We’ve got some good ones.

Available from online retailers, the book Inspired Inc. is an indispensable roadmap to getting the world onside to propel your business forward.

Experience it

Board & C-Suite Briefings
Keynote Speaking
Media Interviews
Webinars & Workshops

Deliver it

We work with you to:
Assess what’s in the way of the best version of your business.
Co-create a path to deliver it in ways the world will get behind.

Keep me inspired.
Sign up for updates & insights.

Buy the book and join an Inspired Inc. book club in your time zone.

Bite size ways to get started.

Leverage our proven roadmap.

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