For corporate purpose to matter, you’ve got to measure it

Arrow Right - Blue
Key Points:
There is correlation between purpose and long-term performance, only if a company’s purpose is deeply embedded and not superficial.

This article poses questions around the effectiveness of organisations’ purpose: How well is it articulated? Does it inspire? How deeply is it integrated? How well is it recognised?

Articulating a purpose is far simpler than embedding or integrating. Many organisations wonder why their beautifully sounding purpose statement doesn’t necessarily stick. It’s usually not relating to the statement itself, rather how effectively the company has embedded it into their everyday decision making and actions.

BCG and BrightHouse have developed a methodology for measuring a company’s purpose and brought this to life using cross industry examples throughout.
Author: BCG
Published: August 2018
Focus: #measure #growth
Source: https://www.bcg.com/en-au/publications/2018/corporate-purpose-to-matter-measure-it

Read it

Want answers? We’ve got some good ones.
Inspired INC. the book, is an indispensable roadmap to getting the world onside to propel your business forward.

Buy the book and join an Inspired
Inc. book club in your time zone.

Experience it

Board & C-Suite Briefings
Keynote Speaking
Media Interviews
Webinars & Workshops

Bite size ways to get started.

Deliver it

We work with you to:
Assess what’s in the way of the best version of your business.
Co-create a path to deliver it in ways the world will get behind.

Leverage our proven roadmap.

Keep me inspired.
Sign up for updates & insights.

Read it

Want answers? We’ve got some good ones.

Available from online retailers, the book Inspired Inc. is an indispensable roadmap to getting the world onside to propel your business forward.

Experience it

Board & C-Suite Briefings
Keynote Speaking
Media Interviews
Webinars & Workshops

Deliver it

We work with you to:
Assess what’s in the way of the best version of your business.
Co-create a path to deliver it in ways the world will get behind.

Keep me inspired.
Sign up for updates & insights.

Buy the book and join an Inspired Inc. book club in your time zone.

Bite size ways to get started.

Leverage our proven roadmap.

Read it

Want answers? We’ve got some good ones.

Available from online retailers, the book Inspired Inc. is an indispensable roadmap to getting the world onside to propel your business forward.

Experience it

Board & C-Suite Briefings
Keynote Speaking
Media Interviews
Webinars & Workshops

Deliver it

We work with you to:
Assess what’s in the way of the best version of your business.
Co-create a path to deliver it in ways the world will get behind.
Buy the book and join an Inspired Inc. book club in your time zone.

Bite size ways to get started.

Leverage our proven roadmap.

Keep me inspired.
Sign up for updates & insights.

UNITED KINGDOM / NORTH AMERICA / AUSTRALIA

©2020 @inspiredcompanies Pty Ltd. All rights reserved.