Trust

Purpose Power Summit 2021

Purpose Power Summit 2021
THEMES // #trust# stats #resilience
KEY INSIGHTS // The Purpose Power Index™ is the first empirical measure of companies that activate purpose at the core of their business: among both employees and consumers. The index reveals changes in how Americans see brands during tumultuous times… READ MORE
AUTHOR //Stawberryfrog & Reptrak
PUBLISHED // June 2021

When it comes to culture, does your company walk the talk?

When it comes to culture, does your company walk the talk?
THEMES //#trust #stats #employees
KEY INSIGHTS // The following report measures the gap between aspiration and action by organisations. To do this the authors have collected corporate values statements for more than 500 companies and compared them to how employees view their companies based on more than 1.2 million glassdoor reviews.READ MORE
AUTHOR //MITSloan
PUBLISHED //July 2020

The 2021 Gustavson Brand Trust Index

The 2021 Gustavson Brand Trust Index
THEMES //#resilience #employees #trust #stats
KEY INSIGHTS //The 2021 Brand Trust Index from the Gustavson School of Business reveals that consumer loyalty and purchase considerations have undergone dramatic changes in the last year, emphasizing the importance of consumer trust, brand advocacy, and authenticity for businesses…READ MORE
AUTHOR //Gustavson School of Business
PUBLISHED //2021

Enacting Purpose Within the Modern Corporation: A Framework for Boards of Directors

Enacting Purpose Within the Modern Corporation: A Framework for Boards of Directors
THEMES //#trust #resilience #agility
KEY INSIGHTS // Great 10 minute read for a refresher on purpose. The report intends to provide guidance to boards and senior executives to be able to put purpose into practice. Today there is a greater emerging awareness and understanding of “purpose as strategy,” as distinct from the more standard and now common focus on “purpose as culture.”….. READ MORE
AUTHOR //Said Business school
PUBLISHED //June 2020

What’s a business for?

What’s a business for?
THEMES // #employees #trust #resilience
KEY INSIGHTS // Unless companies change their culture, capitalism will continue to be viewed as the rich man’s self-serving game. Investors, talent and consumers may desert it and governments may impose more limiting regulations… READ MORE
AUTHOR // HBR
PUBLISHED // December 2002