Edelman Trust Top 10
Edelman Trust Top 10
THEMES // #resilience #agility #trust #stats
KEY INSIGHTS // This article provides a great one-page summary of the Edelman’s Trust Barometer report 2020… READ MORE
AUTHOR // Edelman
PUBLISHED // 2020
Agility
B2B Purpose Paradox
B2B Purpose Paradox
THEMES // #growth #employees #agility #resilience #measure #stats
KEY INSIGHTS // Purpose-driven companies make more money, have more engaged employees, more loyal customers, and are better at innovation and transformational change… READ MORE
AUTHOR // Carol Cone
PUBLISHED // 2020
Global Marketing Trends 2021 – purpose built to flourish
Global Marketing Trends 2021 – purpose built to flourish
THEMES // #trust #resilience #agility
KEY INSIGHTS // Organisations with a strong purpose are better positioned to navigate through unprecedented changes… READ MORE
AUTHOR // Deloitte
PUBLISHED // 2020
The state of the debate on purpose in business
The state of the debate on purpose in business
THEMES // #resilience #employees #agility #growth
KEY INSIGHTS // Purpose can be a powerful enabler of success in multiple ways: from providing strategic clarity, to facilitating innovation and transformation, to connecting organisations with their people, and building bridges between organisations… READ MORE
AUTHOR // EY Beacon Institute
PUBLISHED // 2016
State of the global workplace
TOPIC // State of the global workplace
KEY INSIGHTS // Statistics on employment and workforce engagement based on Gallup surveys in 155 countries… READ MORE
AUTHOR // Gallup
PUBLISHED // 2017
THEMES // #employees #stats #growth #agility
World value Index – How people perceive a brand’s purpose
World value Index – How people perceive a brand’s purpose
THEMES // #resilience #employees #agility #growth
KEY INSIGHTS // World Value Index measures the extent to which a brand’s purpose inspires active support and purchase from [American] consumers… READ MORE
AUTHOR // Enso
PUBLISHED // 2018
Purpose: Shifting from ‘why’ to ‘how’
Purpose: Shifting from ‘why’ to ‘how’
THEMES // #agility #trust
KEY INSIGHTS // Building around unique capabilities and points of leverage with the potential for outsize impact on social challenges can create value… READ MORE
AUTHOR // McKinsey & Company
PUBLISHED // April 2020
Unilever CEO Sees Purpose-Led Businesses Only Gaining Relevance
Unilever CEO Sees Purpose-Led Businesses Only Gaining Relevance
THEMES // #resilience #trust #employees #agility #growth
KEY INSIGHTS // Trade-off between purpose and profit is a misconception, better financial performance is a by-product of responsible leadership… READ MORE
AUTHOR // Bloomberg
PUBLISHED // May 2020
Purpose not platitudes
Purpose not platitudes
THEMES // #employees #resilience #agility
KEY INSIGHTS // To develop a robust corporate purpose, top executives must pressure test corporate purpose with their teams, employees and themselves by challenging, testing and improving it continually… READ MORE
AUTHOR // McKinsey
PUBLISHED // December 2020
Edelman Trust Barometer – Competence and Ethics
Edelman Trust Barometer – Competence and Ethics
THEMES // #trust #agility #resilience #stats
KEY INSIGHTS // The foundation of building trust is based on competence (delivering on promises) and ethics (doing the right thing and working to improve society)… READ MORE
AUTHOR // Edelman
PUBLISHED // 2020
