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Capital P – Purpose. How can purpose reveal a path through disruption?
EY shares insights from 1,470 business leaders from a wide range of industries around the world surveyed on the topic of Purpose. The results reveal how best-in-class purposeful companies are using their purpose as a beacon to navigate turbulent times. These are the Purposeful companies who embrace a humanistic, multi-stakeholder orientated Purpose and align all they do in order to pursue it. The article reveals that not all companies’ purposes are created equally and that most companies claim to have purpose but their understanding of what it means varies significantly. The research focuses on 5 definitions of Purpose and the ‘Capital P-Purpose’ is explained. What’s also revealed is the 4 phases of becoming a purpose-led organisation.