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A sense of purpose – how to reconcile profit with purpose
How do 21st-century corporations reconcile profit with purpose? And what do organisations ‘do’ when they focus on Purpose? Companies need direction to identify and communicate that the products or services they offer have a purpose beyond simply the financials. Research between the EY Beacon Institute and Saïd Business School collaboration sets out to show best practice and the steps an organisation takes when embarking on a purpose journey to help their organisation to transform.