2020 most valuable brands list

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Key Points:
  1. The article lists Forbes’ 2020 top 100 most valuable brands.
  2. Apple, Google, Microsoft, Amazon and Facebook were the most valuable brands of 2020.
  3. While Nintendo, Hennessey, Burger King and AXA joined the list this year, HP, Phillips, and Kellogg’s were knocked off.
  4. The ranking proves that an issue with any of the characteristics that form and drive a purpose led brand could trigger a chain reaction, negatively impacting a brand’s bottom line.
  5. A brand that truly connects with consumers and exhibits characteristics of resilience, agility, innovation will stand the test of time and deliver immense financial value.